Finding Your Own Niche Market

So, how do you find a hungry market that is desperate for the solution that you have to their problem?

Well, there are a few ways that I am doing it – and this is really the first step in this market testing process that I mentioned in my last blog post.

1. You brainstorm things that you are good at, problems you have solved, or problems that people frequently come to you for. Think about anything – hobbies, activities, work, interests, family – you name it. The point here is to get a bunch of ideas down on paper, and then you can narrow them down as you go.

2. Brainstorm things that people you know are good at, problems they have solved, or problems that people frequently come to them for.

3. Do a search on clickbank – one of the best resources and largest marketplaces for information products – and look at offers that are out there that correspond to your brainstorming list. You can also look at other affiliate networks like Commission Junction. At this point, I am looking for offers I can test with PPC to see if I can get them to convert. After all, I might find a market with a CPC (Cost Per Click) of $3 or more – I don’t want to compete with super pricey keywords. I am looking for smaller niche markets and cheaper keywords. You can use Google’s Keyword Analyzer to estimate the traffic, and use www.wordpot.com (free) to get an idea for more keywords.

**(A sneaky competitive intelligence trick that I learned from Rich Schefren is that you can do a search on Amazon.com and see what books are out there that solve the problems you are looking to solve – you can read their table of contents and see what points they thought were the most important, and even better you can see the comments from people who have read the book and see what they thought of the book. Sometimes you can find ideas to create a better offer or a common problem that most people are commenting about)**

Then I start looking at the keywords for my niche market to see how much competition there is. You see, I don’t want to be competing with 50 bazilion advertisers on Google PPC. Although competition is a good sign that there is a strong market and demand for my product, I am looking for keywords with less advertising competition and a lower CPC.

I recently stumbled across some awesome free videos that can really help you speed up “digging for golden keywords” process! Take a look and let me know what you think.

Next post I’ll show you exactly how I set up and test out my offers using PPC. I spent quite a bit of money a over the past few months to learn PPC from the best PPC marketers, and I just found out that they are giving away their training for free! I’m not sure how long they are going to keep it open for free, but I paid several hundred dollars to get their training a few months ago, and it was worth every penny. For free- it’s a total no-brainer!

These are the exact tools that I am using right now, and I’ll continue to show you how I do it – be on the lookout for my next post showing you the next step in setting up your golden keywords.

Adam

Tagged as: Amazon.com, Commission Junction, Google, google cash, Keyword, Niche market, Pay per click, Web Design and Development